CAMOUFLAGE JERSEY
E.C. Bahia

Brazil has the world's highest rate of football related deaths. In 2018, there were 38 matchweeks in Brazilian Series A and the alarming amount of 144 violent fights around stadiums. 19 people were killed, almost twice the number of American soldiers killed in Afghanistan during the same period. Sport Club Bahia, one of the most popular Brazilian football teams, realized it was time to shine a spotlight on this matter and take action. Instead of creating a traditional campaign, we used cutting edge technology to create a jersey.

APC_0821
Case Bahia – Camouflage Jersey.00_01_43_51.Quadro001
Case Bahia – Camouflage Jersey.00_01_19_16.Quadro003
Case Bahia – Camouflage Jersey.00_01_36_25.Quadro006
Case Bahia – Camouflage Jersey.00_01_37_36.Quadro009
Case Bahia – Camouflage Jersey.00_01_36_25.Quadro005
Case Bahia – Camouflage Jersey.00_01_49_47.Quadro004
2019_04_29-Leo-Burnett_Camisa-Esporte-Clube-Bahia10243 (1)
APC_0797
APC_0795
APC_0796