Brazil has the world's highest rate of football related deaths. In 2018, there were 38 matchweeks in Brazilian Series A and the alarming amount of 144 violent fights around stadiums. 19 people were killed, almost twice the number of American soldiers killed in Afghanistan during the same period. Sport Club Bahia, one of the most popular Brazilian football teams, realized it was time to shine a spotlight on this matter and take action. Instead of creating a traditional campaign, we used cutting edge technology to create a jersey.