CHOOSE 2 REDUCE
Penny

Turning daily habits into an environmentally conscious routine is no longer just an option, it’s a necessity. To shift consumer mindsets, Penny, one of the largest discount supermarkets in Germany, introduced:ChoOse 2 reduce. A simple tag with a big impact. The tag compares the CO2 level of regional and seasonal products with non-regional non-seasonal alternatives and shows how much you can save.

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