FRIENDS OF RIO
Olympic Games Committee
In 2009, Rio de Janeiro was chosen as the host city of 2016 Olympics. But before the competition began we faced a great challenge: getting the public's attention to the launching of Rio 2016 mascots. How could we launch Olympic Mascots in a moment when the country was upside-down? We thought we could use a little help. We brought official Olympic Mascots from previous Games to introduce the new ones.