#NOPITY2016
Portuguese Paralympic Committee

Along side the Portuguese Paralympic Committee, we transformed a nationwide prejudice into a strong message of demand. A wheelchair basketball player challanged one of Portugal's top scorers to shoot a ball with the same difficulty as him – on a 15 meter-high backboard. The hashtag outlived the csampaign and it became the team's mission motto. One that for sure helped the Paralympics to won four times more medals than the Portuguese Olympic Athletes.

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